Exhibitor Previews Offer Tidbits and Bytes
Targeting larger printers and global expansion are the two pillars of Presstek Inc.’s broader growth strategy and its plans for Drupa. It will be bringing its line of DI digital offset presses and chemistry-free CTP solutions to Düsseldorf.
According to Jeff Jacobson, president and CEO, the market for Presstek-branded DI presses has been running at 200 units a year worldwide. The company pegs the “addressable market” as a $2 billion annual opportunity for runs in the 250 to 10,000 impressions range. Only the current 52DI and 34DI models will be on display, but Jacobson said Presstek sees a need in the market for a larger format and is exploring the possibility of introducing a 66, 68 or 74cm model, with such a product having an 18- to 24-month development cycle.