Exhibitor Previews Offer Tidbits and Bytes

The preview tour’s first stop was the Drupa International Media Conference, conducted by Messe Düsseldorf, the show’s organizer, and AD Communications.

Albrecht Bolza-Schünemann, president of Drupa 2008 and CEO of Koenig & Bauer AG, greeted attendees with the message that “print is not at all dead” and the industry continues to develop new business models in response to the ongoing new media challenge. There has been cross-pollination between digital and offset, not cannibalization, he continued, adding that brand protection and anti-counterfeiting measures hold promise for print.