Exhibitor Previews Offer Tidbits and Bytes

Key industry trends include the expansion of digital solutions, increased emphasis on workflow, and consideration of the social and environmental impact of print, added Valerie Blauvelt, Xerox Corp.’s vice president of marketing, Production Systems Group.

The company’s focus at Drupa will be weighted toward continuous-feed print engines that use flash fusing of toner, Blauvelt revealed, building on its recent product announcements. “Xerox is not a single technology company,” she added, noting that it will present technology demonstrations of ink-jet products and will have a Heidelberg sheetfed press in its stand to demonstrate hybrid workflows.