Exhibitor Previews Offer Tidbits and Bytes

Eleven exhibitors made presentations during the official pre-show briefing. Most touched on at least two of the top themes—ink-jet (or at least digital) printing and going green.

Heidelberg prefaced its presentation by noting that it planned to hold a separate briefing in March to preview its Drupa product introductions, including a look at its previously announced large-format Speedmaster XL sheetfed presses. Adriana Nuneva, senior vice president of global marketing, went on to explain how the “HEI Tech” campaign the company launched last summer will be the theme of its exhibit and marketing efforts for the next four years.