Savvy Buyers Being Let Go —Dana

Whenever there's a changing of the guard, you can practically hear the intake of breath as commercial printers worry whether or not the new buyer(s) will keep the status quo or decide to work with other printers.

To this point, printers should be aware of the risky business of print buying these days. If I were a printer, I'd find ways to make my customers' managers (even the executive team) familiar with the work I provide to the firm.