Savvy Buyers Being Let Go —Dana

They're self-trained print aficionados. They've carved a niche career out of years of focusing on print manufacturing trends and how to sniff out the perfect print providers.

Print's Shifting Role

When Frank Romano, professor emeritus at RIT, conducted a print buyer survey in 2008, there were roughly 23,000 full-time print buyers across the United States. Add to that another 60,000 who bought more than $5,000 of printed materials every year, and perhaps as many as one million more who bought less than $5,000 of print annually.