Savvy Buyers Being Let Go —Dana

A big challenge for companies is how to get the mix of media just right. Should you implement a social media campaign? Jump into e-mail marketing? Launch a corporate blog? Host tweet-ups and other hip events? Fortify your Website? And where does print fit into all of this?

Print will take on a supporting role. And, as this shift takes place, professional print buyers are finding that their roles are shifting, too.