Savvy Buyers Being Let Go —Dana

Who Loses? Print buyers. It's presumptuous to predict which print buyers are most likely to lose their jobs in this economy. It may be the senior-level, most experienced and best-paid buyers. It may be those who devote 100 percent of their time working on print.

I'm currently conducting an e-survey of my print-buying community to ask those who have lost their jobs to share information about the circumstances in which they were let go. Hopefully, themes will emerge that will enlighten all of us—particularly other print buyers who just might avoid the same fate.