Savvy Buyers Being Let Go —Dana

The e-survey questions deal with experience level, salary level and percentage of time spent on print buying…plus this: In your absence, who's left to handle the printing? (By the way, if you know buyers who qualify, please direct them to this short survey at www.surveymonkey.com/s/SLDCFTF.)

This is the year for print buyers to take a 360° look around. What new marketing and communications trends are developing in their own industry? Once they identify these, which ones appeal to them? New skill sets are needed if a buyer wants to use her or his experience working with printers at all.