Exploring the Digital World

Lathan added that since digital printing provides low-cost short runs, it is well-suited for applications such as billboards, which can now be updated on a weekly basis, giving advertisers more value for their money.

One of the products Lathan touted as most promising was electrostatic labels up to 54˝, used for applications such as one-way graphics on windows and buses, kiosk advertising and trade show graphics.