Exploring the Digital World

During "Where On-demand and Variable Printing Fit in a Commercial Business," Brian P. Lawler, a graphic arts industry consultant, discussed ways to bring variable printing into an existing print business.

He noted that most printers don't want "to be seen as being in the copy business, but Kinko's is getting into the printing business." Lawler added that many corporations that didn't buy commercial printing because of the cost are now using digital on-demand printing.