The doctor explained that he led a Silicon Valley health care information technology startup company. At this point, T.J.’s company, Grow Sales, was a decade old. T.J. knew his batting average outside of the graphic arts industry was dismal. So T.J. told the truth: what he needed was a specialist in health care marketing. Otherwise, his company would spend a lot of time and money training the trainer. The doctor asked to borrow “Win Top of Mind Positioning” and thumbed through it until the plane landed in Phoenix, where T.J. would catch a connecting flight home.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.