“Where can I get this book?” the doctor asked.
“Keep it,” T.J. responded. “I’ve got other copies.”
“Really?”
“Of course,” T.J explained. “I’m the author.”
Later, T.J. received a phone call from the doctor. “Not many people tell me no. I’d like to introduce you to my team.”
Soon, T.J. found himself back in San Francisco, pitching his company. This time he won the contract, then the largest in Grow Sales’ history. Five years later, the doctor’s company sold to a private equity firm for $80mm; not bad for the doctor, or for T.J., since he was given options a few years earlier. To this day, the company is still a large retainer client. Though the doctor has moved on, he and Grow Sales, are working together again, this time on behalf of two other health care IT-related companies.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.