Try Outrageous Selling! –Farquharson/Tedesco
The Outrageous Ad Specialty Ruler. One of Bill’s favorite selling tactics involves giving prospects rulers with his company’s name and phone number on them. That’s not all. Bill customizes each ruler with the recipient’s name and ships it with great care. Each costs $18 to produce and distribute.
Would you pay $18 for a ruler? Not likely. How about $18 for a lifetime of brand impressions with a good prospect? How does $18 sound now? Many of Bill’s prospects and customers have held onto these rulers for years, even decades.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
