How exactly can Reinhold’s competition sell against him? They can’t! Reinhold’s selling strategy is outrageous…and outrageously effective.
Outrageous selling delivers value beyond what prospects and customers expect. No one’s asking you to hop in a tank to sell printing, but occasionally you can and should move out of your “same old, same old” comfort zone and into the world of outrageous selling. Creativity is key. Distinctness is golden.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.