The president of T.J.’s company had resisted meetings like this. Against the advice of his sales manager, T.J. arranged a dinner for 10 people, five from each company. He reserved a private room at one of the best restaurants in town. The day before, T.J. showed the maître d’ a picture of his company’s president and instructed him to call him by name throughout the evening.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.