It was the mid-1980s in Cambridge, MA. A young man still in his 20s, Bill had recently started a printing business called Advanced Form Systems (AFS) and was searching for new clients. For the past few months, he’d been courting a major prospect—Stride Rite, a Boston-based children’s footwear company. Getting through to anyone at this company had been next-to-impossible. Purchasing, marketing and sales doors were all shut.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.