One hot July afternoon, around lunchtime, Bill pulled up to Stride Rite’s headquarters in an ice cream truck that he’d rented for the day. Atop the truck he placed a banner: “Free Ice Cream for All Stride Rite Employees, Courtesy of Advanced Form Systems!” For the next hour, Bill handed out ice cream bars and business cards to countless Stride Rite employees.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.