Shortly afterwards, Bill got this call from a print buyer at Stride Rite: “You’re good. People here keep mentioning your name, and we can’t ignore you anymore.” Bill ended up getting a meeting with the buyer and, eventually, the account. Stride Rite gave AFS more than $100K of business in their first year as a client...not bad for a $500 investment in ice cream.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.