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Cheryl Adams
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“We stay within our niche, and that’s how we’ve been able to build our business,” he adds. “We only take short-run products that also require prepress and binding work, and often mailing.”
In 2007, Branch Smith invested in large-format sheetfed printing with the addition of an eight-color, 51? KBA Rapida perfector. The new capability didn’t come as a standalone; to accommodate the larger press format, the printer had to invest in a slew of compatible equipment, including a platesetter, cutters, folders, saddlestitchers, perfect binders and a skid turner.
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