Fast-Track Firms: Bucking the Trends

Is there a way for Berthelsen & Co. to get ahead of the pack as the economy improves? The 1998 Printing Impressions/RIT Printing Industry Hall of Fame inductee isn't so sure.

"There will be survivors and those who don't survive, but I don't see too many companies making giant leaps forward," Berthelsen notes. "Besides the economy, there's a fundamental change with customers greatly decreasing their demand for ink on paper. So, we have to find other ways to capture a larger share of their marketing dollars."