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So far, the company's plan has worked, with evidence appearing in the form of a $10 million increase in annual sales. But doodad's COO is not ready to rest just yet. He feels the company can become even more efficient.
"We will handle something like 25,000 orders this year and be on-time 99.2 percent," McCloskey reports. "But that's still 200 orders that are creating sweaty palms for our customers. We have work to do, and if we can continue to raise the bar by fostering increased expectations by our customers and thereby making it tougher to compete against us, we should be fine."
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