FAST TRACK FIRMS -- Sailing Against the Wind
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Among its initiatives for 2004 and beyond are its digital printing solutions, notes Chapdelaine.
"We envision utilizing digital printing to replicate lithographic, flexographic and gravure reproduction processes, enabling total print production flexibility within consumer products manufacturers' brand families. This will open opportunities to eliminate packaging inventory, change 'speed to market' to hours rather than weeks and provide innovative concepts such as co-branding of the package billboard with Internet-like speed."
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