Fast-track Firms --Thriving, Not Just Surviving

"Custom publishing software makes on-demand, variable data printing a successful reality," notes Barbara Wolak, Robot president. "The reality today is offering our customers cross-media publishing: print, Internet and CD—all under one roof."

Wolak credits technologically advanced production and an aggressive sales force with driving sales. "Our efficiencies are possible because of customized 'workflows' for various clients," she says. "The ability of our production crew to customize quality and speed requirements means we spend less time processing their information. This increases throughput and lowers costs."