FCL Graphics Forms Integrated Media Solutions Group

“At FCL Graphics, we are working to help our clients navigate emerging marketing channels and integrate these new channels with their traditional print pieces,” said Michael Ford, president and CEO of FCL Graphics. “The key will be managing multichannel marketing campaigns with a single application. By doing this you can integrate direct mail, email, mobile, web, QR codes, and other media to deliver relevant and personalized messages and track the results of each component of the program.”