FedEx Office Releases Small Businesses Marketing Survey, Launches Print Promotion

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Small Business Marketing Shift

This latest Signs of the Times survey also analyzed changes in small businesses’ use of traditional marketing tactics versus expanding online options. Fifty percent of respondents indicated that they have experimented with social media to market their business. In addition, 52 percent plan to improve their company's online presence and 45 percent said they would utilize social media and networking websites to grow their business. In contrast, 53 percent will utilize traditional marketing and advertising materials and 35 percent will distribute their efforts equally among Web and printed channels.