FedEx Office Survey Finds Effective Signage Critical to Store Sales

The survey, commissioned by FedEx Office, a leader in small business marketing solutions, found a firm connection between good signs and positive consumer action, highlighting the opportunity for small businesses to grow through smart use of this simple marketing tool.

“There’s no question attention-grabbing signage has the power to pickup new customers and get business moving. Effective signage is not limited to the front door. It encompasses everything from in-store materials to car clings to posters and banners,” said Randy Scarborough, vice president of marketing for FedEx Office.