FedEx Office Survey Finds Effective Signage Critical to Store Sales

The survey found that almost eight out of 10 (76 percent) American consumers enter a store they have never visited before based on its signs, and nearly seven out of 10 (68 percent) have actually purchased a product or service because a sign caught their eye. A small business’ sign can also be an influential word-of-mouth marketing tool, with three out of four consumers saying they have told someone about a store based simply on its signage.