FedEx Office Survey Finds Effective Signage Critical to Store Sales

While location is important, sign quality is essential. More than two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of its products or services—a validation of the sentiments shared last year by 90 percent of small business owners in the FedEx Office “Signs of the Times” survey. This year’s study also found poor signage can deter consumers from entering a store, with more than half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs.