Feedback from Print Buyers —Dana

I'm lucky. I get to be part of large groups of professional print buyers several times every year. The fall 2010 season was a bonanza in that regard.

In October, I moderated a panel discussion featuring two high-level print production pros. We discussed the role of print in the modern media mix. The next day, I kicked off the print buyer programming at Graph Expo 2010 with a full-day Print Buyer Boot Camp, along with Frank Romano and Steve Suffoletto. Our goal? To help educate new print buyers. We covered the basics of commercial printing, as well as how to work with the industry. Then, for the next two days at Graph Expo, I chaired a Print Buyer Forum geared toward senior-level buyers (for the fourth year).