Feedback from Print Buyers —Dana

Modern Media Mix

Some senior-level print buyers are beginning to see themselves as Content Specialists. I've given up on the notion that there will be uniformity in their corporate titles. A few months ago, I was beginning to think that "media specialists" had a nice ring to it, but this audience wasn't feeling the love. They talked about being responsible for repurposing content for lots of different media. Makes sense to me.