So, now you know a bit about what I heard this fall when I listened to various print buyer groups. I have to believe that it will help you, as print providers, understand them a little bit better.
I'll keep listening, and I encourage you to do the same. PI
—Margie Dana
About the Author
Margie Dana is the founder of Print Buyers International (www.printbuyersinternational.com), which offers educational and networking opportunities to those who work with the printing industry. She produces an annual print buyers conference (www.printbuyersconference.com) and has written her popular e-column, "Margie's Print Tips," since 1999. Dana speaks regularly at trade events and offers consulting services as a print buyer specialist. She can be reached at mdana@printbuyersinternational.com.