Feedback from Print Buyers —Dana

In time, fewer and fewer corporate titles will include the word "print." Buyers' roles are changing dramatically. They have to learn new skills and embrace new media—much like print providers.

Printers are (and always were) print buyers' primary sources of education. That's not going to change—and isn't it good news for printers? Just knowing that customers depend on you to bring them information to help them do their jobs better should get your creative juices jumping. One woman said, "If vendors don't have any ideas, then they are not a good fit for me." It seems to me that a printing company that takes this seriously would have quite an edge over its competition.