Fenske Media Helps Clients Mine for Gold with Data-Driven Marketing Communications

With its roots dating back to 1957 as a letterpress, then offset, printing operation, Fenske Media foresaw that database mining and digital personalization could boost response rates within consumer-oriented direct marketing well before the necessary computer firepower, database analytics software and variable data digital printing technology became mainstream. Today, it serves as a highly successful, family-owned, multichannel marketing solutions provider that caters to a national clientele of banks, financial institutions and non-profits. The comopany’s smallest customers have lists in the 25,000 to 50,000 range.