Fenske Media Helps Clients Mine for Gold with Data-Driven Marketing Communications

Kodak hosted a contingent of industry journalists and analysts/consultants on Dec. 7 to tour the Fenske Media facility and speak candidly with the Fenske brothers, as well as to provide a product overview of Kodak’s Digital Printing Solutions (DPS) Group.

Greg Gresock, Kodak’s DPS director of presses and printers, led off the “Digital Your Way” presentation by noting the growth and value-added opportunities that production digital printing presents. While it only represents 1 percent of the 64 trillion printed pages produced (retail value in 2009: $683 billion), digitally produced pages represent 9 percent of the retail value, he said.