Fenske’s Mail Applications Get More Personal with Kodak Prosper 5000XL Press

“Relevance equals revenue, and the ability to personalize these self-mailers based on the consumers past purchasing behavior is vital,” said Dave Fenske, partner, Fenske Media. “That’s where our Prosper 5000XL Press excels in more ways than one—millions to be exact. Now we’re able to produce highly targeted, data-driven marketing materials in runs that result in much higher response rates, yielding maximum return on marketing investment.”