Fenton Press--Web Wonders

In 1998, Tobiason and his partner, Daniel Blagaich, Fenton's vice president of sales and marketing, made sweeping changes in an effort to streamline the company's operations. Traditionally a trade printer and a printer for high quality direct marketers, Fenton's business depended on a multitude of brokers. This was causing the business to be price-driven and was not the philosophy that originally built the Fenton operation, nor was it the one that Tobiason and Blagaich wanted to take into the new millennium.