Fenton Press--Web Wonders

Before securing this high quality press, specifically an eight-page web offset unit capable of providing a high fidelity product comparable to sheetfed, Fenton needed to look at the bigger production picture. At that time, 15 percent of total production was already obtained on an eight-page web, while 85 percent was obtained in sheetfed printing. Fenton execs were very close to making a decision in favor of a competing press manufacturer; however, at the last minute, they agreed to visit two operations—one at Straus Printing in Wisconsin and a second at American Spirit in Iowa—both sites of recent Hantish/Zirkon installations.