Fey Name Change Reflects Printing Services

WISCONSIN RAPIDS, WI—It only takes one person to start a movement, but it remains to be seen whether one Midwestern printer's decision to buck a 10-year branding trend will grow legs or simply become a curious and notable exception to the rule.

After answering to the name of Fey Publishing for nearly eight decades, the company announced it was changing its name to Fey Printing to better reflect its broad range of printing services.