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In bridging the boundaries between creative and production functions, digital technology also has blurred lines of responsibility. Too often, the outcome has been disappointing printed results and/or frustration with the process, now broadly called "workflow."
But wait, here comes CIM—computer-integrated manufacturing. Just automate wherever possible and take the human factor out of the equation whenever possible, and everything will come out great. How all this integration is accomplished is the tricky part, especially since the print customer needs to be a partner in the process for the full potential of CIM to be realized.
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