Film Wrapping — A Nice Finishing Touch

With large inserts and various media such as CD-ROMs accompanying publications, security at newsstands becomes an issue. This fact augments the important role of the wrapper, reveals Felix Stirnimann, division manager, print finishing operations, for Muller Martini.

Piggyback mailings—two catalogs to one address—can save on postage and enable margins to be met. He also points out the increasing demand for one-pass operation, bringing the inserting/wrapping segments in-line with the finishing system.