Film Wrapping — A Nice Finishing Touch

"What this means for the industry is that they are now projecting a 6.5 percent growth in magazine advertising through 2004," she adds. "This is up from the 1 percent growth reported for the last two years. This means that the part of the industry that Buhrs serves is driven by added-value for the advertisers with add-on pieces and gimmicks in support of the dotcom companies."