Film Wrapping — A Nice Finishing Touch

An increasing amount of printed product, primarily magazines, is requiring film wrapping. Advertisers have been bombarding readers with various products, from CD-ROMs to special supplements, that require outserting for the mail stream or the newsstand. More than ever, the advertising vehicle has driven off the printed page and has evolved into many forms as the creative minds behind it attempt to stay two steps ahead of the recessionary climate. As advertisers attempt to spread their wings even farther, something needs to hold that book together.