Financial Printing Outlook -- Clawing Their Way Back

Help in Tough Times

"For example, we know that financial services companies are currently experiencing pain. They're going through tough times, and they need to find ways to reduce marketing costs and still attract new customers. With print-on-demand and other technologies, we can help them control their budgets, reduce materials inventories and eliminate waste. In the future, as they move toward customization and personalization of marketing materials to reach selected investors, we'll be ready to help them with that. We also think the trend toward customization and personalization will allow us to apply our technology to other industries, such as health care and pharmaceuticals," Johnson says.