Financial Printing Outlook -- Clawing Their Way Back

"While financial printing will always face a certain amount of volatility in parallel with market and economic conditions, our transformation makes R.R. Donnelley Financial far less vulnerable to economic and market cycles, and far more able to consistently create shareholder value," he says.

Like Bowne, R.R. Donnelley Financial is also looking for ways to diversify its service offerings. Masterton reveals that his company is looking to move beyond the mutual fund industry to focus on other financial services segments, such as banking and insurance, which have tremendous communications needs and opportunities. Donnelley is also introducing a service offering around direct marketing campaigns, where it can solve marketing challenges that are unique to the financial services industry.