Financial Printing Outlook -- Clawing Their Way Back

"Here, print is one part of an integrated delivery chain that could also include communications strategy, data analysis, targeting and testing, content development and management, delivery, tracking and measurement, as well as evaluation and refinement," Masterton explains.

On its customized communications solutions end, Donnelley is focusing on aligning its capabilities with clients' needs for efficiency. In doing this, they see clear growth opportunities. "Customers, just like us, are facing pricing pressures—the need to cut costs, improve efficiencies and raise service levels to their customers," he adds. "We are focusing on delivering communications solutions, identifying ways to eliminate redundancy, and improve the time necessary to get communications created and delivered. By combining process expertise with customized solutions and service delivery, we are making our clients' communications both more efficient and more effective," he says.