Financial Printing Outlook -- Clawing Their Way Back

Looking Ahead

And while both Masterton and Johnson are not optimistic as they head into 2003, both feel that financial printers can no longer wait out the market. Instead, they must be aggressive and progressive when looking at their business models.

"This is a tough environment, but we cannot sit idly by and wait for improved markets to return," Masterton concludes. "Our clients have continuing and evolving needs, including how to become more efficient and more effective with their communications. As our customers and our markets change, so must we."