Financial Printing--Riding Out The Stocks

John Greco, senior vice president, marketing and technology, at R.R. Donnelley Financial—which reported $485 million in segment sales for 1998—offers the following perspective.

"The financial printing marketplace continued to be a highly competitive environment in 1998, challenging participants to find new ways to differentiate their services from those of competitors," Greco states. "While securities market activity was strong through the first half of the year, the environment turned all the more competitive with the onset of volatility in the third quarter.