Finch Paper Wins International Award for Promotional Campaign

Finch Paper Director of Branding and Communications Beth Povie said the “Digital Field Guide” campaign was intended to be “targeted and personal.” Povie added that, “Building an effective marketing campaign can be tricky these days with mailboxes—virtual and digital—flooded with offers from companies. We wanted to leverage Finch’s friendly brand image along with a unique offer to get responses and build qualified sales leads for our team.”