Finding Answers Any Way You Can --Cagle

It only took one inquisitive soul to ask the question that would be on the minds of any printer presented with the diversification edict. How are we supposed to pay for it? Especially when banks aren't exactly a printer's best friend these days.

Good question.

Not the answer anyone wants to hear.

Apparently, fate and ingenuity play a pivotal role in bringing the how-to in line with the why-to. Paparozzi, et. al, were correct in the analysis that "printers" need to think of themselves as communications providers, whereby an entire suite of services augment the base product. For while the printed product will never go away, the ways and means of producing and distributing are being led by those "printers" who are willing and able to offer the entire complement of services. You don't have to like it and you don't have to agree with it, but it is true.